About Hildun

"This Irish beauty editor founded brand is giving luxury houses a run for their money"
The Guardian
Hildun Beauty was founded when beauty writer Suzy Griffin Dunne noticed a gap for top shelf, high performance luxury makeup at a fair price point.
While on mat leave Suzy embarked on a mission to collaborate with the world’s leading R&D teams and develop a new era of high performing beauty products. Formulas that would instantly wow both makeup lovers and professional artists alike at a price the was fair.
Hildun’s Silk to Set Kajal eyeliners were launched with no spokesperson or ‘face’ to the brand but the product was so exceptional it spoke for itself. Word soon spread about the 'viral kajals' and so far the Silk to Set Kajal eyeliner has won three national UK beauty awards including the prestigious 'Bazaar Best of the Best' eyeliner award.
October of 2024 saw Suzy launch a complimentary 'Silk to Set Lip Pencil' boasting similar high performance features to the eyeliners along with 'Melting Moisture Balms' developed in Italy and South Korea respectively. This launch was followed in November by luxe eyeshadow quads 'Naked Diamonds' and 'Mythical Romance' along with a new eyeliner formula 'Immortal Metallics'. All of which has become bestsellers in their own right and won rave reviews for the exceptional innovative formulas and fair price point.
These innovative launches resulted in incredible year which saw growth of 180% for the small Irish beauty brand. However 2025 is set to be the biggest year yet for Hildun!